How To Have A Successful Trade Show

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22, 2018 · For small business owners or new businesses, preparing for a trade show can either be scary or frustrating. That's understandable considering the effort that goes into every trade show exhibit. That's why preparation is a must to ensure that you have a successful event. Here are some practical pointers to consider.

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Reading Time: 8 mins Make a master to-do list. As elementary as it sounds, making a master list of …Become best friends with the event organizer. As an exhibitor at Dreamforce, …Keep the signage simple. To state the obvious, you want your signage and …Have a lead retrieval process. It’s no secret that trade shows can be a fount …Follow up on leads. Leads are worth nothing without follow-up. Define the …Offer a promotion and giveaway. Like with any marketing effort, you need to …Choose the right booth staff. In general, staff your booth with employees who …Consider eye-catching attire. Logo-inscribed polo shirts are unremarkable. If …Build a demo and script. Seeing is believing, which is why it’s important that …Create a booth staff schedule. Last but certainly not least: create a booth …See full list on

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Booth location. Of course, the old business adage “location, location, location” stands here …Get the look. Buyers are attracted to good looking booths. Use bright colors and put effort …Make your booth approachable. In addition to having that ‘right look’ and appealing design, …Booth hosts. Consider having a booth host who is trained to answer some simple questions …Offer show specials. Make sure to highlight your show specials so that buyers know that they …Contests and promotions. Everyone likes to win something and contests, special …Snacks and drinks. Trade show attendees are usually not used to all the walking around. …Show your expertise. Offer something of value to trade show attendees. This can be …Reach out on social media. You should already have a social media marketing plan in place …Promotional products. Promotional products and branded gift giveaways are a staple at trade …See full list on

01, 2022 · Trade shows, events, and expositions have long been opportunities to build community within the tight-knit cannabis industry while operators celebrate their successes, share their insight, and ...

, Location, LocationAppearance Makes A DifferenceEngage AttendeesOffer Show SpecialsWork TogetherUse Social MediaLet Your Name Travel AroundFollow UpThis old saying has stuck around for a reason. Location at a trade show is key. You want to be in a position where you are going to be seen, not stuck in a back corner, off the beaten path. In order to get the best location, book early. Some vendors (ones that have been attending for years) tend to get first pick, and the r…See more on Reading Time: 4 mins